Super admin . 11th Mar, 2024, 9:35 AM
Have you ever found yourself pondering the best approach to pitch e-learning course concepts to your clients?
Recently, I engaged in a conversation with an individual who found themselves tasked with a somewhat lackluster course project. We discussed strategies to inject excitement into the content. Throughout our dialogue, a common concern emerged: the fear that the client would resist deviating from the conventional, click-and-read course format.
This dilemma is prevalent in the e-learning realm, where the path of least resistance often leads to the creation of linear, explanatory courses with minimal interactivity. Many clients gravitate toward this familiar format, making it challenging to introduce alternative design approaches, especially within tight timelines and limited budgets.
To navigate this challenge effectively, consider the following strategies:
Identify the Course Type:
Begin by determining whether the course falls under the category of an explainer or performance-based course. Explainer courses primarily deliver information without a focus on performance improvement, often observed in compliance training scenarios.
For instance, ethics training typically revolves around policies and principles, with the primary goal being certification through a final quiz. In contrast, performance-based courses aim to address specific skill gaps and encourage learners to demonstrate desired behaviors in real-world scenarios.
Showcase Different Design Approaches:
Present your client with a curated selection of demo courses that showcase various design approaches. Limit the options to three distinct types of courses to prevent overwhelming the client while providing enough diversity to illustrate the possibilities.
The recommended options include:
A simple linear course focused on content delivery.
A linear course with added learning-based interactivity.
A decision-based interactive course emphasizing real-world decision-making scenarios.
By offering these diverse examples, you enable the client to visualize the potential impact of each design approach and make an informed decision based on their training objectives.
Align Design with Client Needs:
Tailor your design recommendations to align with the client's specific training requirements. For explainer courses, prioritize simplicity and linear progression to streamline content delivery. Conversely, for performance-based courses, emphasize decision-making activities to foster practical skill development.
While clients may gravitate toward familiar formats, leverage your expertise to guide them toward the most effective design approach. Consider the performance expectations and measurement criteria to steer the client toward a solution that maximizes learning outcomes.
Ultimately, effective course design hinges on striking a balance between client preferences and instructional efficacy. By presenting compelling design options and aligning them with the client's objectives, you can facilitate meaningful discussions and collaborative decision-making that leads to impactful e-learning solutions.
In conclusion, while presenting e-learning course ideas to clients may pose challenges, strategic planning and thoughtful communication can pave the way for successful collaboration and innovative design solutions.
I invite you to share your insights and experiences in the comments section below. Let's continue the conversation and exchange valuable perspectives on navigating the intricacies of e-learning course design pitches.
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